Electroholic ( ɪˈlɛktrəʊ ˈhɒlɪk )

noun informal

= a person who is addicted to or very fond of electronic devices.

“Nine out of ten electroholics are buying from Electroholic.gr”

Mr. Evan Vidos, commercial director of Electroholic (www.electroholic.gr) one of the fastest growing online retailers in Greece but also one of the esteemed sponsors of the Partners In Excellence conventions in both 2017 and 2018, gives us insight on the Greek market and the company’s future goals.

 

  1. Being one of the fastest growing e-retailer, what are the key values your method is based upon?

We always have in mind that if we don’t adjust to the fast-changing environment we will soon be out of the game. In order to be a successful company you have to follow 4 rules:

  1. Change before the change comes
  2. Know your market needs
  3. Hire people who you can easily educate
  4. Love what you do otherwise don’t even try it

 

  1. You have signed a long-term marketing contract with Z Empire, how was your experience from last year until today?

I truly appreciate and respect Z empire’s effort to bring people of electronics industry together. It’s an amazing experience as it is really important to see the faces of people you deal with and to know more about them. Don’t forget that first of all we are people and we have multiple roles in our life. At the end of the day, It’s not everything about business. I am a man, I am a brother, am a husband, I love sunny days and hanging out with friends I hate broccoli…I am a businessman.

 

  1. Describe one of the most interesting business day you have had and why it was interesting.

It’s not only one day. We call them ‘family days’ when we gather all together at the roof of our office and we have BBQ! It’s an opportunity to make strong relationship bonds and gain the respect of people who work with.

 

  1. Where do you see Electroholic in the next 5 years and what steps will you follow in order to reach your goal?

My goal is not only to run the e-shop but establish retail shops all over the country.

In order to accomplish this, we have to:

  1. Be dedicated and focused on the goal
  2. Constantly educate our people
  3. Monitor the market
  4. Change when needed
  5. Administrate well and lead to success
  6. Overcome any kind of difficulties and never give up

 

  1. What should someone know about the Greek market in regards to the consumer electronics industry?

No one can deny that Greece has a small market. No one can deny that we leave in a ‘tech world’, either. Think about the number of electric devices you use every day. Its chaotic, isn’t it? Now think that we buy and sell all of them.

 

  1. Being a Greek tell us more about how you build business relations, does the Greek philoxenia apply in all cases? (apart from Lunch in greek tavern)

Greek people strongly believe in inner instinct. We have the charisma to evaluate the delegate or the people we talk to. Furthermore, it’s a fact that our philoxenia is one of our competitive advantages except from the good weather and handsome men! Who can say no to a big smile and a warm heart?

 

  1. Electroholic has been a loyal sponsor in both the 2017 and 2018 Partners In Excellence convention, what are the reasons behind your decision?

As I said before, I believe in Z empire’s effort to bring together colleagues from all over the world. I believe in human relationships and Z empire makes the proper ground in order to help them flourish.

 

  1. Describe your ideal way of closing a deal with a new customer so our delegates can get an insight as to how they should approach you.

I highly appreciate when someone shows me his real self and doesn’t try to mischief me. If someone is not honest with me the ‘closing’ will never come. Anyone can approach me as long as he is honest, he is straight to the point, he knows what he wants and how we could collaborate. I love people who come to me with a solution and not only a problem.

 

 

 

 

  1. What is your ideal way of networking?

I love networking via events or business gatherings because I need to see face to face the person I am going to deal with. Its really important for me as in this way its more possible to trust each other and build a strong business relationship.

 

  1. How many deals and new partners have you made during PIE 2018?

300+ new trustful partners and countless deals. Its likely to make 0 up to 10 deals in one single day.

 

  1. How did the economic crisis of 2012 affect you and how did you overcome it?

I would be a liar if I told you that it didn’t affect us. Sure, the sales are not as high as they used to be. People used to buy on impulse and in big quantities before the economic crisis. Now they are more careful and they think twice before they buy, especially when it comes to expensive goods such as white appliances. I don’t consider this as an obstacle but I see it as a great opportunity to figure out the market needs and target more specifically. Here comes the so called ‘personalized marketing’ that made my life so much easier. I work with experts who have a deep insight of the market and that helps me sleep tight at nights!

 

  1. Due to the capital controls (in outward payments that were taking up to 14 days of processing) in Greece and the fast-paced nature of the electronics industry, how did you manage to stay afloat?

Due to the capital controls many suppliers who haven’t worked with us don’t trust as easily. This is a big problem for every businessman in Greece. We try to take advantage of our philoxenia and good manners in order to make them trust us. We show them our numbers, we talk many hours and that’s the way it usually works!

 

  1. Do you venture in other industries as well? if yes which, if not, which industry would you like to follow?

For the time being we do not venture in other industries because the number of products we deal with is humongous. Just have in mind that we are a company with 1.000 suppliers, 10.000 products and 100.000 customers.

 

  1. What differentiates you from your competitors in the local market? What makes your customers loyal to you?

With a lot of effort and a daily-basis monitoring of the market as well as the competition, we manage to provide our customers branded products at the lowest prices. We let our products speak for themselves.

 

  1. What is your opinion regarding the future of the consumer electronics industry given the turbulence of the industry these last two years?

I am an optimist and I advise you to be that kind of person too. People are obsessed with technology and everything new as well as innovative. I am not afraid of neither the crisis nor the turbulence of the industry. Have in mind that for a specific kind of product there is always going to be a specific buyer. Keep your eyes wide open and don’t hold back on adjustments