As an innovative and out-of-the-box marketing and event organizing company, we always look for ways to promote business in an interesting and enjoyable way. Keeping clients on their toes about what is next to come on Z Empires’ agenda, accompanied by the constant promotion of them and their enterprise. Because we are known for over-promising to our supporters, we make sure we over-deliver, as well. We have so many ideas tailored for each of our clients and at the same time wholesome concepts that appeal to all the industry, and this event was no exception. Combining both fashion and business? Sounds outlandish yet intriguing; can’t help but wonder and want to be a part of it. That’s what we do; create a need when you didn’t even realize you had it, through alternative and unique methods. Although we had just finished our major PIE2019 event, we are never content as a company and brand; we always want to push our limits. An abundance of networking and business promoting sessions took place at PIE2019, along with one-on-one meetings and a lot of new relations were created; so, why not incorporate the same concept but in a discrete and entertaining way?
The “Z Walk” show that took place on the 30th of June 2019 in Greece, was the best combination of both leisure and business in an amusing and unprecedented way! That was our ‘Gift to our Partners’; it was our way of giving back, once again, to our supporters. We hosted our selected VIP guests at a 5 star hotel accompanied by dinner and drinks, all complimentary. Located on the sea-side of Athens were our guests could enjoy and appreciate the beauty of Greece in the summer. We don’t compromise when it comes to quality and we weren’t going to start then. High-end venues and concepts for our high-end audience. Because of its exclusivity, selected, VIP companies were invited to participate and watch our show. It was a new and exciting experience for our guests and the industry, in general, while combining different markets into an approachable manner and making it relevant, at the same time. When you think of fashion, your mind doesn’t automatically think of electronics, however, we connected the two in an unusual and original way. It provides quality entertainment for our guests, while simultaneously providing them with the chance to be part of this new concept. We hand-picked clothing brands and presented them in a lavish show, with only a few of the companies that were selected to actually participate in the walk and introduce themselves briefly. In this way, it promotes a sense of familiarity, comfort and trust between different industries and different business relations that will make future work, straightforward and simpler. The idea behind this execution was inspired by our “New Dimensions” marketing; a constantly evolving concept where we combine business and pleasure in advanced ways in order to reach all clients and markets. Another targeted session was included in the mini-event/giveaway, to encourage our clients to conduct business; Business speed dating. This session is an unconventional entry into the company’s out-of-the-box segments, meant to support all in business with almost no effort required from them. They had the chance to greet all companies in one-on-one meetings with our own networking assistant by their side, providing them with company profiles so they were informed before-hand; all they had to do was introduce themselves. Doesn’t get any simpler than that We created an impression for each attendee to the whole industry, which usually requires a substantial amount of time and workforce, but, here at Z Empire we offer you the opportunity to be presented the way u want to be in a controlled environment, creating the ideal image for everyone. The night of the “Z Walk” was followed by a dinner at one of the finest restaurants in Athens, which we exclusively booked, then we proceed to take them out to a nightclub. The following day was also on our expense, for our VIP guests and sponsors, giving them the chance to conclude their business while enjoying the relaxed atmosphere. Here at Z Empire we push for our partners’ success and constantly look for original ways to do so. That’s what separates us as a company and as brand, from others; we create legacies that keeps on adding and expanding into an Empire. Created by the industry for the industry.
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